MMPRC Joins Forces with Ooredoo Maldives to Elevate Destination Marketing

The Maldives Marketing and Public Relations Corporation (MMPRC) is stepping up its global tourism game through a dynamic new partnership with Ooredoo Maldives. This fresh collaboration is designed to tap into Ooredoo’s vast international footprint, reaching over 150 million customers across 10 countries — a powerful boost for the “Visit Maldives” brand on the world stage.

Unlocking New Markets

The official signing took place at Ooredoo Headquarters in Hulhumalé, with Ooredoo Maldives CEO Khalid Al-Hamadi and MMPRC CEO Ibrahim Shiuree highlighting the shared ambition to attract new travelers to the Maldives.

By leveraging Ooredoo’s strong presence across Asia, the Middle East, and North Africa, MMPRC plans to extend its destination campaigns into fresh markets, targeting a wider audience of potential visitors. This strategic move goes beyond traditional marketing, integrating Ooredoo’s digital channels and brand network to drive real tourism interest and growth.

Voices from the Collaboration

Khalid Al-Hamadi expressed confidence in the partnership’s potential:
“We’re excited to use Ooredoo’s global reach to introduce more travelers to the Maldives — a destination like no other. Our combined efforts can spark new curiosity and connect millions with the unforgettable beauty and culture of the islands.”

For MMPRC, this is more than a promotional deal — it’s part of a broader push to keep the Maldives competitive in an increasingly crowded tourism market.
“This partnership with Ooredoo helps us amplify our presence in key regions, expand our marketing toolbox, and invite the world to discover what makes the Maldives extraordinary,” said MMPRC’s Ibrahim Shiuree.

Supporting Tourism-Driven Growth

The collaboration also reflects Ooredoo’s ongoing commitment to supporting national development by partnering with key industries, including tourism — the backbone of the Maldivian economy. By aligning their strengths, both organizations aim to drive meaningful results: increased visitor numbers, enhanced brand awareness, and ultimately, sustainable growth for the Maldives.

As the country pushes toward its ambitious 2025 tourism goals, initiatives like this Ooredoo-MMPRC alliance play a critical role in ensuring the Maldives stays front and center on the global travel map.