MMPRC Unveils Conversion-Driven Marketing Strategy for 2025

On December 29, 2024, the Maldives Marketing and Public Relations Corporation (MMPRC) announced a strategic shift in its tourism marketing approach for 2025, moving away from traditional trade shows to focus on conversion-driven digital campaigns and international collaborations.​

Emphasis on Digital Content and Collaborations

The new strategy prioritizes the creation and distribution of engaging video-based content across digital platforms. MMPRC plans to enhance partnerships with airlines, tour operators, and retail brands to broaden the Maldives' global reach.​

Key Initiatives for 2025

To support this strategy, MMPRC has outlined several initiatives:​

Visit Maldives Shop: A platform for distributing branded merchandise.​

Visit Maldives Calendar: A centralized hub for information on events across the islands to assist visitors in planning their trips.​

Visit Maldives Academy: An educational program offering industry knowledge and Destination Specialist certification.​

Visit Maldives Content Portal: A resource for curated content, providing opportunities for local creatives to showcase and sell digital assets.​

Visit Maldives Data Dashboard: A platform for industry insights and analytics, developed in partnership with global data leaders.​

Targeted Marketing Efforts

MMPRC plans to launch "Visit Maldives Week" in key markets, including Germany, Dubai, India, and Russia. These events will feature media briefings, networking events, and outdoor promotions to enhance the Maldives' visibility. The corporation will also deepen collaborations with digital platforms like Meta to expand its global presence.​

Sustainability and Niche Marketing

In line with sustainability goals, MMPRC is set to introduce the "Burunu Boma" sustainable fishing competition in April and May 2025, aiming to attract a global audience. Additionally, campaigns targeting niche markets such as solo travelers and small leisure groups are in the pipeline to diversify the visitor demographic.​

Strategic Partnerships and Budget Optimization

The corporation is actively seeking strategic partnerships to enhance its marketing efforts. Plans include optimizing budgets by shifting resources from traditional trade fairs to webinars, familiarization trips, and influencer collaborations, ensuring cost-effective promotion of the Maldives as a premier tourist destination.​

Through these initiatives, MMPRC aims to position the Maldives as a top luxury destination, leveraging personalized and experience-driven content to attract a diverse range of tourists in 2025.​